The Position
As our new Owned Media Manager, you will play a pivotal role in shaping and executing Miele Nordic’s customer engagement strategy across CRM, the Miele App, and digital connectivity touchpoints. This is a new people lead role, with 1 direct report, designed to elevate our owned media footprint and ensure we build meaningful, data-driven and loyal customer relationships across all Nordic markets. You will report to our Head of Brand and Communications, located in Copenhagen.

You will lead the development of our CRM and loyalty strategy in close cooperation with our Direct-to-Consumer sales team, drive Miele App performance and engagement, and strengthen the role of connectivity in the overall consumer experience. With a high degree of strategic influence, you will work cross-functionally with Brand Marketing, Direct-to-Consumer E-commerce, Sales, and Global CRM teams to ensure Miele delivers best-in-class digital experiences throughout the entire customer lifecycle.

Key Responsibilities
Strategy 20% | Leadership 20% | Operations 60%

Lead and action CRM & Loyalty Strategy Across the Nordics

• Own the end-to-end CRM and Loyalty strategy, strengthening emotional loyalty and customer lifetime value.

• Develop concretely and on strategy level lifecycle journeys that support onboarding, usage education, product care, repurchase and service.

• Build regional segmentation with personalized communication flows that drive relevance and retention.
  

Drive and develop Miele App & Connectivity Engagement

• Define the Nordic App strategy to increase onboarding, daily usage and long-term retention, drive App campaigns, push notifications and in-App content that improve usage and customer satisfaction.

• Ensure connected product onboarding flows create a seamless, premium experience.
  

Guide Data-Driven Optimization & Performance

• Build clear reporting frameworks and run continuous A/B testing across CRM and App channels.

• Translate customer insights into concrete improvements in communications, personalisation, and journeys.

• Ensure GDPR compliance and high data quality across all owned channels.
  

In addition you lead and develop CRM Technical specialist, ensuring clarity, collaboration and professional growth and foster a culture of experimentation, continuous improvement, data-based decision making and consumer-centric thinking.

Your Experience & Competencies

• Bachelor/Master’s degree in Marketing, Digital Marketing, Business Administration or similar.

• 5+ years of CRM or digital engagement experience, ideally in premium consumer brands, retail, tech or D2C. Practical experience is a must. System experience is considered positive.

• Strong understanding and ability to build lifecycle automation, personalization and segmentation

• Experience leading teams and driving cross-functional collaboration across markets.

• Analytical mindset with the ability to turn insights into action.

• Excellent communication skills in English and preferably a Nordic language.

We Offer

An exciting and versatile role within a well-established international company, with opportunities for continuous development. We value diversity, inclusion, and a warm company culture, where you as an individual can grow and contribute with new ideas and approaches.

Travel availability in the Nordic countries and within Europe expected. Hybrid work options are available, physical presence minimum 3 days a week at the office (Stockholm or Copenhagen).

Interested?
Submit your application, CV and relevant documents in English as soon as possible. Applications are reviewed on an ongoing basis.

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